Youtube’s Financial Frontier: Strategies for Maximum Gains

YouTube is a widely beloved platform that appeals to individuals of all age groups. If you understand how to harness its potential, YouTube can become a source of income. Generating income from YouTube videos becomes simple through YouTube video monetization. If you’re keen on monetizing your YouTube account, this article is your guide. You can turn it into a part-time gig or a full-time profession, potentially earning a solid income.

To earn well, your content must align with what viewers truly desire. Read this article to learn about how you can monetize YouTube videos, its rules, and requirements.

YouTube Monetization Helper Create the conditions for effective YouTube monetization with Wondershare Filmora!

Free Download Free Download Learn More

Part 1. How to Get Monetized on YouTube: Rules and Requirements

How to Monetize YouTube Channel

Begin making money from your YouTube videos through the YouTube Partner Program. You can create earnings from your YouTube channel by connecting it to your Google account. Monetize your website using Google AdSense.

Google AdSense generates substantial website revenue. If viewers interact with the ads in your videos, you earn money. Adding AdSense to your YouTube channel makes your videos monetizable.

Some videos cannot be monetized, however. Content must meet specific requirements to qualify for YouTube’s program. Criteria include content quality, community guidelines, and copyright compliance. Your YouTube channel can generate income once your videos meet these standards.

Monetizing YouTube Videos: What Are The Requirements?

You can monetize your YouTube videos by joining the YouTube Partner Program. Everyone can create a YouTube account, but YPP requires certain requirements. Every time you create content, you must consider these requirements.

Prior to applying for the program, your channel must first accomplish the following:

• One thousand subscribers
• A total of 4,000 watch hours in the past year

Building your audience and creating great content will help you meet these requirements. Joining the YPP, and making sure your YouTube channel complies with YouTube’s rules and policies, is the more complicated aspect.

Those advertising on YouTube want to avoid being linked to low-quality content. Therefore, YouTube Partner Program members are encouraged to create unique, valuable videos.

When you upload content to YouTube, you’ll need to keep these things in mind. Those who plan on monetizing their videos should thoroughly read these documents. You also need to set up a Google AdSense account, which tracks and pays for your YouTube ads.

Part 2. 10 Proven Ways to Monetize Your YouTube Channel

10 Methods to Monetize YouTube Videos

You can monetize your YouTube videos in 10 different ways, including:

• Google Adsense
• Paid Sponsorship
• YouTube Premium
• Memberships
• Merchandise
• Invest in crowd-funding
• Stickers, chats, and thanks
• YouTube Shorts
• YouTube Brandconnect
• YouTube Shopping

1. Google AdSense

YouTube channel monetization is the most popular method. By adding AdSense to your videos, you can generate revenue from the ads displayed. You must adhere to our advertiser-friendly guidelines when creating your videos. The monetization of all videos may not be possible, therefore. YouTube and AdSense work seamlessly together. With no technical knowledge required, your monetization strategy can be set up and managed easily.

2. Paid Sponsorships

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. Both the creator and the brand benefit from sponsorships provided by brands.

The rewards of sponsorship can be immense, but sponsorships are hard to come by. You can pitch relevant brands to partner with your influential channel if your channel has a large following.

3. YouTube Premium

Joining the YouTube Partner Program qualifies you for YouTube Premium. In addition, it can increase your earnings. YouTube Premium members get paid when they watch your content as a creator. The number of Premium members has now surpassed 20 million. It is possible that this may occur quite frequently. YouTube Premium will automatically pay you if someone watches your content.

4. Memberships

Creating membership tiers on your channel allows you to offer different perks to different levels of subscription. Using memberships has the main benefit of providing a more steady income stream. Ad revenue is a more traditional method of monetization. This feature is enabled by channels with at least 1,000 subscribers, and the creator sets fees.

5. Merchandise

You can sell merchandise on YouTube videos with over 10,000 subscribers using a merch shelf. By selling branded merchandise to your YouTube fans, you can generate additional revenue.

It’s especially useful for YouTube creators without their own website who want to sell merchandise. Currently, there are over 45 platforms or retailers worldwide that support merch, so growing your brand is easy.

6. Invest in crowd-funding

It’s not just for startups anymore; you can use crowdfunding to fund content creation on YouTube as well. You can find people to support your work through third-party applications like Patreon in exchange for perks. You can now place sponsor buttons on your YouTube videos, which allows you to crowdfund. With this, you can offer rewards in exchange for monthly funding like with Patreon.

7. Stickers, chats, and thanks

During live streams and premieres, creators can engage their fans with Super Chat and Super Stickers. In the live chat, fans can purchase Super Chats to display their message prominently. A Super Sticker is an animated image displayed during a live chat session. The Super Thanks feature enables creators to earn income from their videos. Additional appreciation may be expressed by those who wish to do so

8. YouTube Shorts

Using the YouTube app, short, vertical videos can be uploaded straight to YouTube using a smartphone. In the same way as Instagram Stories are uploaded to the social media site. The length of YouTube shorts is limited to 60 seconds. In 2021 and 2022, a $100 million fund will be distributed for YouTube Shorts. With this initial stage, YouTube Shorts began to monetize in May 2021. A YouTube Short will only be compensated if it meets the fund’s criteria.

9. YouTube BrandConnect

Brands and YouTube creators can work together on content campaigns through YouTube BrandConnect. In terms of product recommendations, audiences trust creators. It is also possible to partner with YouTube channels through BrandConnect

10. YouTube Shopping

YouTube shopping gives you the chance to promote your own products or those of other brands. It is possible to connect your store (such as Shopify) to YouTube. Add your products to videos, shorts, live streams, etc., as well as tag other brands’ products.

Part 3. Wondershare Filmora: A Video Editing Software to Help Edit YouTube Videos

Wondershare Filmora is your creative ally when it comes to enhancing and editing YouTube videos. Video editing software like Filmora allows you to produce visually engaging and captivating content. Creating the conditions for effective YouTube monetization.

Filmora is cross-platform compatible. Making it accessible for all creators, so you can work on your videos wherever you are. With Filmora, you can enhance your video content no matter what platform you’re using.

Edit YouTube videos with Filmora’s features

Using Filmora’s features, you can give your videos a professional edge.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adjustment Layer

Take the Adjustment Layer feature, for instance, which allows you to add general effects to multiple video clips simultaneously, saving you time and effort. This feature can make your video content more engaging, ultimately attracting a larger audience.

Split Screen

You can create eye-catching split-screen videos with Filmora’s Split Screen Video Editor. Simply click a button to create split-screen videos using premade templates. Enhancing the visual appeal and dynamic of your videos for easy monetization on YouTube.

Motion Tracking

Motion Tracking is another exciting feature that Filmora brings to the table. It enables you to track the movement of objects within your videos and pin graphics and media files to follow the motion magically. This not only adds a touch of professionalism to your videos but also keeps your audience engaged.

Video Effects

Filmora offers a treasure trove of creative possibilities with its Video Effects, including transitions, filters, titles, and motion elements that you won’t find elsewhere. These exclusive features will help you infuse your videos with creativity and style.

Mask and Blend

And let’s not forget the Mask and Blend feature, which allows you to create unique video effects by masking and blending video clips. With only a few clicks, you can create distinct video effects that will set your content apart.

Wondershare Filmora empowers you to take your YouTube videos to the next level. making them more visually appealing, engaging, and ultimately better suited for monetization.

Try Filmora out Free! Click here!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

For those aspiring to turn their passion into a source of income, YouTube is a treasure trove of opportunities. This comprehensive 2024 guide has shed light on the path to monetizing your YouTube channel. With Google AdSense, paid sponsorships, and YouTube Premium, you’ve learned the ropes of the YouTube Partner Program.

With Wondershare Filmora‘s user-friendly tools, your videos will stand out on a professional level. As a result, your YouTube dreams will become a reality in 2024 with dedication and these insights.

Free Download Free Download Learn More

Part 1. How to Get Monetized on YouTube: Rules and Requirements

How to Monetize YouTube Channel

Begin making money from your YouTube videos through the YouTube Partner Program. You can create earnings from your YouTube channel by connecting it to your Google account. Monetize your website using Google AdSense.

Google AdSense generates substantial website revenue. If viewers interact with the ads in your videos, you earn money. Adding AdSense to your YouTube channel makes your videos monetizable.

Some videos cannot be monetized, however. Content must meet specific requirements to qualify for YouTube’s program. Criteria include content quality, community guidelines, and copyright compliance. Your YouTube channel can generate income once your videos meet these standards.

Monetizing YouTube Videos: What Are The Requirements?

You can monetize your YouTube videos by joining the YouTube Partner Program. Everyone can create a YouTube account, but YPP requires certain requirements. Every time you create content, you must consider these requirements.

Prior to applying for the program, your channel must first accomplish the following:

• One thousand subscribers
• A total of 4,000 watch hours in the past year

Building your audience and creating great content will help you meet these requirements. Joining the YPP, and making sure your YouTube channel complies with YouTube’s rules and policies, is the more complicated aspect.

Those advertising on YouTube want to avoid being linked to low-quality content. Therefore, YouTube Partner Program members are encouraged to create unique, valuable videos.

When you upload content to YouTube, you’ll need to keep these things in mind. Those who plan on monetizing their videos should thoroughly read these documents. You also need to set up a Google AdSense account, which tracks and pays for your YouTube ads.

Part 2. 10 Proven Ways to Monetize Your YouTube Channel

10 Methods to Monetize YouTube Videos

You can monetize your YouTube videos in 10 different ways, including:

• Google Adsense
• Paid Sponsorship
• YouTube Premium
• Memberships
• Merchandise
• Invest in crowd-funding
• Stickers, chats, and thanks
• YouTube Shorts
• YouTube Brandconnect
• YouTube Shopping

1. Google AdSense

YouTube channel monetization is the most popular method. By adding AdSense to your videos, you can generate revenue from the ads displayed. You must adhere to our advertiser-friendly guidelines when creating your videos. The monetization of all videos may not be possible, therefore. YouTube and AdSense work seamlessly together. With no technical knowledge required, your monetization strategy can be set up and managed easily.

2. Paid Sponsorships

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. Both the creator and the brand benefit from sponsorships provided by brands.

The rewards of sponsorship can be immense, but sponsorships are hard to come by. You can pitch relevant brands to partner with your influential channel if your channel has a large following.

3. YouTube Premium

Joining the YouTube Partner Program qualifies you for YouTube Premium. In addition, it can increase your earnings. YouTube Premium members get paid when they watch your content as a creator. The number of Premium members has now surpassed 20 million. It is possible that this may occur quite frequently. YouTube Premium will automatically pay you if someone watches your content.

4. Memberships

Creating membership tiers on your channel allows you to offer different perks to different levels of subscription. Using memberships has the main benefit of providing a more steady income stream. Ad revenue is a more traditional method of monetization. This feature is enabled by channels with at least 1,000 subscribers, and the creator sets fees.

5. Merchandise

You can sell merchandise on YouTube videos with over 10,000 subscribers using a merch shelf. By selling branded merchandise to your YouTube fans, you can generate additional revenue.

It’s especially useful for YouTube creators without their own website who want to sell merchandise. Currently, there are over 45 platforms or retailers worldwide that support merch, so growing your brand is easy.

6. Invest in crowd-funding

It’s not just for startups anymore; you can use crowdfunding to fund content creation on YouTube as well. You can find people to support your work through third-party applications like Patreon in exchange for perks. You can now place sponsor buttons on your YouTube videos, which allows you to crowdfund. With this, you can offer rewards in exchange for monthly funding like with Patreon.

7. Stickers, chats, and thanks

During live streams and premieres, creators can engage their fans with Super Chat and Super Stickers. In the live chat, fans can purchase Super Chats to display their message prominently. A Super Sticker is an animated image displayed during a live chat session. The Super Thanks feature enables creators to earn income from their videos. Additional appreciation may be expressed by those who wish to do so

8. YouTube Shorts

Using the YouTube app, short, vertical videos can be uploaded straight to YouTube using a smartphone. In the same way as Instagram Stories are uploaded to the social media site. The length of YouTube shorts is limited to 60 seconds. In 2021 and 2022, a $100 million fund will be distributed for YouTube Shorts. With this initial stage, YouTube Shorts began to monetize in May 2021. A YouTube Short will only be compensated if it meets the fund’s criteria.

9. YouTube BrandConnect

Brands and YouTube creators can work together on content campaigns through YouTube BrandConnect. In terms of product recommendations, audiences trust creators. It is also possible to partner with YouTube channels through BrandConnect

10. YouTube Shopping

YouTube shopping gives you the chance to promote your own products or those of other brands. It is possible to connect your store (such as Shopify) to YouTube. Add your products to videos, shorts, live streams, etc., as well as tag other brands’ products.

Part 3. Wondershare Filmora: A Video Editing Software to Help Edit YouTube Videos

Wondershare Filmora is your creative ally when it comes to enhancing and editing YouTube videos. Video editing software like Filmora allows you to produce visually engaging and captivating content. Creating the conditions for effective YouTube monetization.

Filmora is cross-platform compatible. Making it accessible for all creators, so you can work on your videos wherever you are. With Filmora, you can enhance your video content no matter what platform you’re using.

Edit YouTube videos with Filmora’s features

Using Filmora’s features, you can give your videos a professional edge.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adjustment Layer

Take the Adjustment Layer feature, for instance, which allows you to add general effects to multiple video clips simultaneously, saving you time and effort. This feature can make your video content more engaging, ultimately attracting a larger audience.

Split Screen

You can create eye-catching split-screen videos with Filmora’s Split Screen Video Editor. Simply click a button to create split-screen videos using premade templates. Enhancing the visual appeal and dynamic of your videos for easy monetization on YouTube.

Motion Tracking

Motion Tracking is another exciting feature that Filmora brings to the table. It enables you to track the movement of objects within your videos and pin graphics and media files to follow the motion magically. This not only adds a touch of professionalism to your videos but also keeps your audience engaged.

Video Effects

Filmora offers a treasure trove of creative possibilities with its Video Effects, including transitions, filters, titles, and motion elements that you won’t find elsewhere. These exclusive features will help you infuse your videos with creativity and style.

Mask and Blend

And let’s not forget the Mask and Blend feature, which allows you to create unique video effects by masking and blending video clips. With only a few clicks, you can create distinct video effects that will set your content apart.

Wondershare Filmora empowers you to take your YouTube videos to the next level. making them more visually appealing, engaging, and ultimately better suited for monetization.

Try Filmora out Free! Click here!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

For those aspiring to turn their passion into a source of income, YouTube is a treasure trove of opportunities. This comprehensive 2024 guide has shed light on the path to monetizing your YouTube channel. With Google AdSense, paid sponsorships, and YouTube Premium, you’ve learned the ropes of the YouTube Partner Program.

With Wondershare Filmora‘s user-friendly tools, your videos will stand out on a professional level. As a result, your YouTube dreams will become a reality in 2024 with dedication and these insights.

Channel Expansion via YouTube Outros: Maximizing Visibility

YouTube Outros that Grow Your Channel Faster

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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