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"Warmth Amidst Cold Selecting Perfect Winter Backdrops for 2024"
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Warmth Amidst Cold: Selecting Perfect Winter Backdrops
There’s something special about wintertime that makes us all want to get as cozy and as warm as possible. When you’re a YouTube creator, you should definitely take advantage of this desire and use a YouTube background video designed specifically with this in mind.
In this guide, we’ll go over how to get or make such a background and show you five incredible examples you can use now.
YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.
Create Video Backgrounds Create Video Backgrounds Learn Green Screen
What Is a YouTube Video Background?
A YouTube video background is a simple image or video that sits in place at the back of your videos. It’s just a simple background that can greatly impact your brand, presence, and style as a creator.
Even something as small as your YouTube video thumbnail background can strongly impact your results.
Obviously, choosing the right custom YouTube background is important. And, now that it’s winter, this requires a special approach.
Why Are Seasonal Backgrounds Effective?
There are several important reasons why a seasonal YouTube video background or photo, and other elements are very effective and engage us more.
The main reasons include:
- Creates a meaningful connection;
- Boosts engagement with fellow winter lovers;
- Builds a better brand;
- Enhances everyone’s mood, especially during the holidays.
So, whenever you can and whenever there is an opportunity, don’t be afraid to use a seasonal YouTube video background download.
Factors to Consider When Choosing a Background for YouTube Videos
Now, before we dive into the examples themselves and the tutorial on how to make the best backgrounds yourself, here are several factors you must consider before proceeding.
Content Relevance
As a video creator, you must ensure to be consistent with your elements. This includes your background tune for YouTube videos. For example, if you’re talking about books in your video, including a bookshelf in the winter background makes all the difference.
Audience Appeal
If you already have an audience, regardless of its size, you should definitely consider what they like and don’t like. You should then leverage this information to create highly appealing content for them and adjust your background scenery accordingly.
Lighting and Visibility
Another thing you must ensure is to keep your background simple and not too distracting. Remember, even though you have the best background for YouTube videos, you still need to realize that it’s not the main focus of the video. It’s just there to make it better.
Personal Branding
If you want to improve your brand identity and get your name known by more people, incorporate your logo, name, or something similar in the background. It will have a small but meaningful impact, and it’s easy to do.
Editing
If you plan to shoot a YouTube live background and not some stock images or videos, then you must make sure it has enough headroom for editing later on. The best option here is to use a green screen background for YouTube videos.
5 Winter YouTube Background Ideas
It’s finally time to have a look at some examples of highly effective and engaging YouTube video backgrounds for the winter season.
Enjoy!
- Snowy Landscape
- Festive Holiday Decor
- Cozy Indoor Settings
- Winter Cityscapes
- Animated Winter Scenes
How to Create or Source Winter Backgrounds
If you want to make your own winter backgrounds or simply edit the ones you have, the most effective way is to use a beginner-friendly video editing platform, such as Filmora .
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
This type of platform has all the necessary tools, templates, and presets for professionals to use but all of it is packed in a very easy-to-use interface that anyone can get the hang of.
Just follow these steps and you’ll have the perfect winter background for YouTube in no time.
Step 1
Download and install the Filmora video editing tool.
Step 2
Run the program and click on “New Project”. No need to create an account for this.
Step 3
Click on “Stock Media” and then type in “winter” in the Search Bar.
Step 4
Select your favorite background clip and drag it down to the Timeline.
That’s it! You won’t believe how many video clips you can use, all of which are extremely high-quality. As a result, you’ll have a professional video for free.
Now, if you want, you can freely edit these backgrounds as you wish. You can mess around with them as much as you want, use various tools to edit, and make the perfect result.
And don’t worry, if you mess up the background and don’t know how to restore it, just delete it from the timeline and drag it again from the Stock Media tab. It will be as good as new.
Once you’re done, simply export it and you’re done.
Integrating Your Background Into Videos
Finally, once you have the perfect YouTube studio background, it’s time to glue it to your video and upload this masterpiece.
In order to do this, you will need to use a video editing platform once again. This is not optional as there is no other way to merge these clips.
Luckily, you now have Filmora downloaded and can easily make it happen.
So, here’s how to combine everything.
Step 1
Start up a New Project in Filmora.
Step 2
Click on “My Media” and then click in the middle of the small box to upload your background and your video clips.
Step 3
After uploading all the files, simply drag everything in a separate Track down on the Timeline.
Step 4
Export and upload to YouTube. That’s it!
Summary
You’re now ready to make some outstanding Winter YouTube videos and bless everyone with amazing scenery and backgrounds that will make their hearts warm up. Not only do you have infinite backgrounds to choose from, you also know how to perfectly blend them in any of your videos.
Enjoy!
Create Video Backgrounds Create Video Backgrounds Learn Green Screen
What Is a YouTube Video Background?
A YouTube video background is a simple image or video that sits in place at the back of your videos. It’s just a simple background that can greatly impact your brand, presence, and style as a creator.
Even something as small as your YouTube video thumbnail background can strongly impact your results.
Obviously, choosing the right custom YouTube background is important. And, now that it’s winter, this requires a special approach.
Why Are Seasonal Backgrounds Effective?
There are several important reasons why a seasonal YouTube video background or photo, and other elements are very effective and engage us more.
The main reasons include:
- Creates a meaningful connection;
- Boosts engagement with fellow winter lovers;
- Builds a better brand;
- Enhances everyone’s mood, especially during the holidays.
So, whenever you can and whenever there is an opportunity, don’t be afraid to use a seasonal YouTube video background download.
Factors to Consider When Choosing a Background for YouTube Videos
Now, before we dive into the examples themselves and the tutorial on how to make the best backgrounds yourself, here are several factors you must consider before proceeding.
Content Relevance
As a video creator, you must ensure to be consistent with your elements. This includes your background tune for YouTube videos. For example, if you’re talking about books in your video, including a bookshelf in the winter background makes all the difference.
Audience Appeal
If you already have an audience, regardless of its size, you should definitely consider what they like and don’t like. You should then leverage this information to create highly appealing content for them and adjust your background scenery accordingly.
Lighting and Visibility
Another thing you must ensure is to keep your background simple and not too distracting. Remember, even though you have the best background for YouTube videos, you still need to realize that it’s not the main focus of the video. It’s just there to make it better.
Personal Branding
If you want to improve your brand identity and get your name known by more people, incorporate your logo, name, or something similar in the background. It will have a small but meaningful impact, and it’s easy to do.
Editing
If you plan to shoot a YouTube live background and not some stock images or videos, then you must make sure it has enough headroom for editing later on. The best option here is to use a green screen background for YouTube videos.
5 Winter YouTube Background Ideas
It’s finally time to have a look at some examples of highly effective and engaging YouTube video backgrounds for the winter season.
Enjoy!
- Snowy Landscape
- Festive Holiday Decor
- Cozy Indoor Settings
- Winter Cityscapes
- Animated Winter Scenes
How to Create or Source Winter Backgrounds
If you want to make your own winter backgrounds or simply edit the ones you have, the most effective way is to use a beginner-friendly video editing platform, such as Filmora .
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
This type of platform has all the necessary tools, templates, and presets for professionals to use but all of it is packed in a very easy-to-use interface that anyone can get the hang of.
Just follow these steps and you’ll have the perfect winter background for YouTube in no time.
Step 1
Download and install the Filmora video editing tool.
Step 2
Run the program and click on “New Project”. No need to create an account for this.
Step 3
Click on “Stock Media” and then type in “winter” in the Search Bar.
Step 4
Select your favorite background clip and drag it down to the Timeline.
That’s it! You won’t believe how many video clips you can use, all of which are extremely high-quality. As a result, you’ll have a professional video for free.
Now, if you want, you can freely edit these backgrounds as you wish. You can mess around with them as much as you want, use various tools to edit, and make the perfect result.
And don’t worry, if you mess up the background and don’t know how to restore it, just delete it from the timeline and drag it again from the Stock Media tab. It will be as good as new.
Once you’re done, simply export it and you’re done.
Integrating Your Background Into Videos
Finally, once you have the perfect YouTube studio background, it’s time to glue it to your video and upload this masterpiece.
In order to do this, you will need to use a video editing platform once again. This is not optional as there is no other way to merge these clips.
Luckily, you now have Filmora downloaded and can easily make it happen.
So, here’s how to combine everything.
Step 1
Start up a New Project in Filmora.
Step 2
Click on “My Media” and then click in the middle of the small box to upload your background and your video clips.
Step 3
After uploading all the files, simply drag everything in a separate Track down on the Timeline.
Step 4
Export and upload to YouTube. That’s it!
Summary
You’re now ready to make some outstanding Winter YouTube videos and bless everyone with amazing scenery and backgrounds that will make their hearts warm up. Not only do you have infinite backgrounds to choose from, you also know how to perfectly blend them in any of your videos.
Enjoy!
Transforming Web Popularity Into Video Concepts Using Google Trends
How to Use Google Trends to Come up with Video Ideas [Easy Guide]
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Link: https://facebook-record-videos.techidaily.com/warmth-amidst-cold-selecting-perfect-winter-backdrops-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.