!["[Updated] The Pathway to Recognition YouTubers' Guide to Personal Brands"](https://www.lifewire.com/thmb/xQxtXFkzyQiRGWQVpT33EdqXgyc=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/2do-app-57caef685f9b5829f4001c4f.jpg)
"[Updated] The Pathway to Recognition YouTubers' Guide to Personal Brands"
![](/images/site-logo.png)
The Pathway to Recognition: YouTubers’ Guide to Personal Brands
How to Build Your Personal Brand on YouTube
Shanoon Cox
Oct 26, 2023• Proven solutions
How can you build a personal brand on YouTube that stands out?
YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.
- Your Brand is Your Unique Message
- The Elevator Pitch
- How to Start Building Your Brand
- Being Consistent
Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora
No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.
Your Brand is Your Unique Message
Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.
The Elevator Pitch
If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?
Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.
You need to be able to do that when you talk about your channel.
What is your style of comedy?
What is your attitude towards fashion?
What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?
Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.
How to Start Building Your Brand
Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.
In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.
You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.
Banners and thumbnails are also a part of your brand. More on that here .
Being Consistent
The key to branding is consistency. People need to be able to set expectations.
For every video you do, ask yourself these questions:
Who are you?
What is your message?
What value are you providing?
Who is it for?
The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.
When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] In 2024, Bypassing YouTube's Copyright Strike Legal Strategies and Precautions
- [New] Charting the Course From AdSense Income to Savings for 2024
- [Updated] Every Creator's Guide to YouTube Revenue for 2024
- [Updated] Timing & Frequency Their Effect on YouTube Rankings
- [New] 2024 Approved Become a Youtube Gif Wizard Your Complete Online Transformation Tutorial
- [New] The Framework for an Epic YouTube Series
- [Updated] Achieving YouTube Apex with Smart Management Tools for 2024
- [New] YouTube Collaboration for Effective Content Delivery
- [New] In 2024, Enhance Engagement with These Essential FreeGame Hashtags for YouTube
- In 2024, Boost Production Value with Free SFX Libraries!
- [Updated] Premier 8 Edits Suites for Linux Buffs
- [Updated] Top Free Audio Samples for YouTube Creators
- [New] In 2024, Evaluating Mr. Beast's Monetary World
- [Updated] Laying The Groundwork For Successful Channels
- [New] In 2024, Boosting Views Through Imaginative Video Thumbnails
- [Updated] The Reaction Guru's Playbook Crafting Unforgettable Videos in Under 5 Minutes Each
- [Updated] In 2024, A Comprehensive Look at Editing and Uploading Virtual Reality Videos to YouTube
- [New] Cutting Down on Workload The Ultimate Mac MP4 Apps List for 2024
- [New] Unlocking YouTube Sponsor Opportunities via FameBit Methods
- [New] In 2024, Comprehending the Language of YouTube SEO
- [Updated] 2024 Approved Ensuring Security in Converting YouTube Tracks to MP3 Format
- Updated YouTube Income Guidelines for 2024
- [Updated] 2024 Approved Clearing Up Confusion Addressing YouTube Short Concerns
- [New] In 2024, A Step-by-Step Approach to YT Channel Descriptors
- Youtube's Financial Frontier Strategies for Maximum Gains for 2024
- Pioneers in the Realm of Multimedia Synergy for 2024
- [Updated] In 2024, Clear Up Audio in YouTube A Step-by-Step Guide
- Stay in the Limelight How to Keep YouTube CC and Boost Views for 2024
- [Updated] The Ultimate Method to Integrate FLV Content on YouTube
- [Updated] 2024 Approved Elevating Your Vlogs with High-Quality Editing - Premiere Pro Style
- 2024 Approved Break Free 10 Innovative Editors Beyond Vimeo's Boundaries
- 2024 Approved The Path to Success Starts on Screen 10 Must-See Films
- In 2024, Grasp a Wider Audience by Multistreaming on Youtube and Twitch
- 2024 Approved Seamless Speech-to-Text Leveraging Google's Expertise
- [New] Maximize Meeting Success Top Recording Tools
- Fake the Location to Get Around the MLB Blackouts on Apple iPhone SE | Dr.fone
- Achieving Broadcast Excellence From Recordings to Livestreams on OBS
- Complete guide for recovering messages files on Honor 70 Lite 5G
- How to Track a Lost Apple iPhone 12 Pro Max for Free? | Dr.fone
- In 2024, 8 Ways to Transfer Photos from Vivo Y100 5G to iPhone Easily | Dr.fone
- In 2024, Top 5 Samsung Galaxy M34 5G Bypass FRP Tools for PC That Actually Work
- [New] 2024 Approved Decoding the Mechanics of Obtaining Facebook's Badge of Trust
- [New] The Comprehensible Pathway to Erase Instagram Account for 2024
- How To Transfer Data From iPhone 14 Pro Max To Other iPhone 15 Pro devices? | Dr.fone
- [New] Prime Screen Capture Tools - No Lag, Just Clarity
- Title: "[Updated] The Pathway to Recognition YouTubers' Guide to Personal Brands"
- Author: Steven
- Created at : 2024-06-05 06:54:35
- Updated at : 2024-06-06 06:54:35
- Link: https://facebook-record-videos.techidaily.com/updated-the-pathway-to-recognition-youtubers-guide-to-personal-brands/
- License: This work is licensed under CC BY-NC-SA 4.0.