Strategies to Maximize Mobile Income From YouTube

YouTube makes money easier and more accessible than ever in 2024. Create videos from the convenience of your mobile device and earn money from your passion. Your dreams can become a reality when you explore them. The goal of every YouTube creator is to monetize their channel. They can start side businesses, turn YouTube into a full-time job, or sell physical products. With today’s technology, the possibilities are endless!

This article is here to guide you on making money from your YouTube channel in 2024. You’ll discover steps and tips that can help boost your earnings. Whether you’re a pro or just starting out, monetizing your content can work for you. Get ready to increase your YouTube income potential as your journey on the platform is set to get even better.

YouTube Monetization Editor A cross-platform helps create attention-grabbing thumbnails and enhance your videos on YouTube easy!

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Identifying and Tapping Into Youtube’s Hidden Niches

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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