[Updated] In 2024, Does YouTube Offer Regular Viewers Money?
Does YouTube Offer Regular Viewers Money?
Any YouTuber can earn passive income monthly if they’ve reached the YouTube Partner Programme (YPP) requirement? Yes, the YouTube Partner Program gives creators access to start generating revenue with their channel once they reach a minimum of 1,000 YouTube subscribers and 4,000 watch ours in the last twelve months.
For anyone looking to start earning passive income via YouTube, but have the question, “Does YouTube pay monthly?” The answer is YES YouTube pays monthly. However, there are other things you must know if you want to start making money from YouTube. So, in this article, we will discuss all you need to know about how often YouTube pays and other YouTube monetization tips.
Part 1: How Often Does YouTube Pay
As mentioned earlier, YouTube pays monthly. It’s usually within the first 10-14 days of a new month (10th day or 14th day of a new month). However, to be able to receive your funds, you must reach the minimum threshold of your local currency as required by YouTube. For example, $100 for content creators within the United States.
Also, you must comply with the YouTube monetization policies and not be suspended by YouTube in the past month.
Part 2: How Does YouTube Pay – Typical Methods Used
Research shows that YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view. This means for every 1,000 ad views, a YouTuber could earn $18, while for every 1,000 video views, you could earn $3 to $5. You might ask “Does YouTube pay creators per view?’ Well, the answer is NO, YouTube doesn’t pay creators per view. They pay per monetized view.
However, to get started making money per monetized views, you need to join the YouTube Partnership Program. As mentioned earlier, YouTube Partner Program (YPP) gives creators access to start generating revenue with their channel once they reach a minimum of 1,000 YouTube subscribers and 4,000 watch ours in the last twelve months. It gives creators access to different monetization features like advertising, merchandise sales, fan funding, and lots more.
● Earn Money Through Ad Views
Advertisers pay for YouTube ads based on clicks and impressions, and YouTube monetizes creators’ videos by displaying these ads in different advertising formats like pre-roll, display, etc. So, once these ads display in your video and your subscribers click on them, you get paid.
As mentioned earlier, YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. But, out of the money earned, YouTube pays creators 55% and keeps the remaining 45%.
With Ads, you can earn money based on every 1,000 views get from your video and the number of clicks you get on ads placed on your video. However, for ads to be displayed on your videos, you must adhere to YouTube’s creator guidelines, as videos that contain foul language, violence, adult content, and other unwanted subjects won’t have ads displayed on them.
The image below displays the requirement to start displaying ads on your YouTube videos;
Part 3: More Opportunities To Earn More Money From YouTube
Besides ads, there are other ways to monetize your YouTube channel. You could also earn through a corporate sponsorship from brands, selling your products, etc. Keep reading to find out more ways to earn money from YouTube.
1. Affiliate Marketing
You might have come across YouTube videos where the creators talk about their favorite brands and add links to the platform for the brand. Well, that’s a form of affiliate marketing.
YouTube Affiliate marketing involves a creator reviewing a product like makeup, digital cameras, mobile phone, and lots more including services in their video. Plus, the links to the recommended product or services are usually added to the description of the video. So, once a viewer clicks on the link and purchases the product or service, the YouTuber gets a certain percentage of the money.
If you get an affiliate link to a product on a platform, you can create a video relating to that product, then in your video description, you’ll add the affiliate link there. So, when anyone purchases the product using your affiliate link, you’ll get your percentage off the price they paid. On average, companies will be willing to pay within 5% to 50% of the purchase price.
2. Brand Sponsorship
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The fact YouTube is the most used video-playing platform makes it a great spot for businesses and organizations to promote their product or services. So, once you grow your YouTube subscribers to a certain level, you’ll receive emails from companies and brands to partner with you to sponsor their products or service. Honestly, there are lots of brands who will be happy to pay you to promote their products/services,
Research shows that sponsorship deals are usually within the range of $200 to over $10k. It all depends on how the brand/organization is willing to cooperate. It could be pre-roll, post-roll, etc.
Also, your YouTube channel data statistics such as total subscribers, average video impressions in the past months, likes, comments, and more are other factors that will determine how much brands will offer you to seal a sponsorship deal.
3. Selling Own Products or Services
Selling your products or services is another great way to monetize your YouTube channel. You could sell your merch, gaming tools, and other things related to the theme of the content you create for your loyal fans to purchase.
If you don’t have a product, you could charge your viewers for exclusive content, sell online courses for dropshipping, sell cryptocurrency trading e-books, etc. The only thing is you need to have a large following to earn well from this YouTube monetization option.
Part 4: More FAQs About How Much YouTubers Make
At this point, you should already have a brief idea of how YouTube monetization works. However, if you still want to discover more information, keep reading to check out more FAQs on how much YouTubers make.
1. Who is The Richest YouTuber?
The richest YouTuber as of 2021 is Mr. Beast. He has made up to $54 million in revenue from his YouTube channel.
2. Do YouTubers Get Paid Well?
The rate at which YouTubers get paid depends on certain factors like the audience they aim for, how frequently they publish the nature of their material, and lots more. As we mentioned in the article, the average pay rate on YouTube is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. Also, research shows that the highest-paying YouTube category is the “Make Money Online” category with an average CPM of $13.52.
3. How much does a YouTuber make a year?
Honestly, there’s no specific answer to how much a YouTuber makes a year. However, research shows that an average YouTuber makes up to $60,000 annually.
Final Words
As you can see, there are different ways you could monetize your YouTube channel. Be it via affiliate marketing, ads, selling products, or more. Regardless of how you want to monetize your YouTube channel, the article has covered the basics you must know to make the process easier.
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Part 1: How Often Does YouTube Pay
As mentioned earlier, YouTube pays monthly. It’s usually within the first 10-14 days of a new month (10th day or 14th day of a new month). However, to be able to receive your funds, you must reach the minimum threshold of your local currency as required by YouTube. For example, $100 for content creators within the United States.
Also, you must comply with the YouTube monetization policies and not be suspended by YouTube in the past month.
Part 2: How Does YouTube Pay – Typical Methods Used
Research shows that YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view. This means for every 1,000 ad views, a YouTuber could earn $18, while for every 1,000 video views, you could earn $3 to $5. You might ask “Does YouTube pay creators per view?’ Well, the answer is NO, YouTube doesn’t pay creators per view. They pay per monetized view.
However, to get started making money per monetized views, you need to join the YouTube Partnership Program. As mentioned earlier, YouTube Partner Program (YPP) gives creators access to start generating revenue with their channel once they reach a minimum of 1,000 YouTube subscribers and 4,000 watch ours in the last twelve months. It gives creators access to different monetization features like advertising, merchandise sales, fan funding, and lots more.
● Earn Money Through Ad Views
Advertisers pay for YouTube ads based on clicks and impressions, and YouTube monetizes creators’ videos by displaying these ads in different advertising formats like pre-roll, display, etc. So, once these ads display in your video and your subscribers click on them, you get paid.
As mentioned earlier, YouTube’s average pay rate is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. But, out of the money earned, YouTube pays creators 55% and keeps the remaining 45%.
With Ads, you can earn money based on every 1,000 views get from your video and the number of clicks you get on ads placed on your video. However, for ads to be displayed on your videos, you must adhere to YouTube’s creator guidelines, as videos that contain foul language, violence, adult content, and other unwanted subjects won’t have ads displayed on them.
The image below displays the requirement to start displaying ads on your YouTube videos;
Part 3: More Opportunities To Earn More Money From YouTube
Besides ads, there are other ways to monetize your YouTube channel. You could also earn through a corporate sponsorship from brands, selling your products, etc. Keep reading to find out more ways to earn money from YouTube.
1. Affiliate Marketing
You might have come across YouTube videos where the creators talk about their favorite brands and add links to the platform for the brand. Well, that’s a form of affiliate marketing.
YouTube Affiliate marketing involves a creator reviewing a product like makeup, digital cameras, mobile phone, and lots more including services in their video. Plus, the links to the recommended product or services are usually added to the description of the video. So, once a viewer clicks on the link and purchases the product or service, the YouTuber gets a certain percentage of the money.
If you get an affiliate link to a product on a platform, you can create a video relating to that product, then in your video description, you’ll add the affiliate link there. So, when anyone purchases the product using your affiliate link, you’ll get your percentage off the price they paid. On average, companies will be willing to pay within 5% to 50% of the purchase price.
2. Brand Sponsorship
The fact YouTube is the most used video-playing platform makes it a great spot for businesses and organizations to promote their product or services. So, once you grow your YouTube subscribers to a certain level, you’ll receive emails from companies and brands to partner with you to sponsor their products or service. Honestly, there are lots of brands who will be happy to pay you to promote their products/services,
Research shows that sponsorship deals are usually within the range of $200 to over $10k. It all depends on how the brand/organization is willing to cooperate. It could be pre-roll, post-roll, etc.
Also, your YouTube channel data statistics such as total subscribers, average video impressions in the past months, likes, comments, and more are other factors that will determine how much brands will offer you to seal a sponsorship deal.
3. Selling Own Products or Services
Selling your products or services is another great way to monetize your YouTube channel. You could sell your merch, gaming tools, and other things related to the theme of the content you create for your loyal fans to purchase.
If you don’t have a product, you could charge your viewers for exclusive content, sell online courses for dropshipping, sell cryptocurrency trading e-books, etc. The only thing is you need to have a large following to earn well from this YouTube monetization option.
Part 4: More FAQs About How Much YouTubers Make
At this point, you should already have a brief idea of how YouTube monetization works. However, if you still want to discover more information, keep reading to check out more FAQs on how much YouTubers make.
1. Who is The Richest YouTuber?
The richest YouTuber as of 2021 is Mr. Beast. He has made up to $54 million in revenue from his YouTube channel.
2. Do YouTubers Get Paid Well?
The rate at which YouTubers get paid depends on certain factors like the audience they aim for, how frequently they publish the nature of their material, and lots more. As we mentioned in the article, the average pay rate on YouTube is within the range of $0.01 to $0.03 per ad view, while for every 1,000 video views, you could earn $3 to $5. Also, research shows that the highest-paying YouTube category is the “Make Money Online” category with an average CPM of $13.52.
3. How much does a YouTuber make a year?
Honestly, there’s no specific answer to how much a YouTuber makes a year. However, research shows that an average YouTuber makes up to $60,000 annually.
Final Words
As you can see, there are different ways you could monetize your YouTube channel. Be it via affiliate marketing, ads, selling products, or more. Regardless of how you want to monetize your YouTube channel, the article has covered the basics you must know to make the process easier.
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Inspiring Leadership: The Top 35 Recruiter Talks
Get Inspired from Top 10 Recruitment Videos
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Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
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Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
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Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous
Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.
Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!
- Part 1: Best 10 Recruitment Videos
- Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19
Best 10 Recruitment Videos
Here’s a rundown of our shortlisted ones in no particular order.
1. GrubHub
As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.
2. Bluecore
The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.
3. HubSpot
HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.
4. Listrak
Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.
5. Hillsboro Police
Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.
6. Enova
Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.
7. HomeAway
Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.
8. Outcome Health
The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.
9. Trendkite
The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.
10. Quirky
The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.
Tips for Creating Awesome Recruitment Videos after Covid-19
It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.
Let’s learn some useful tips by which your recruitment videos stand out.
Include only the right people
Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.
Make multiple videos and keep them brief
You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.
Use an excellent video editor
Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.
Include a CTA (Call to Action)
Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.
Extensively promote
Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.
Include the necessary information
Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.
Conclusion
So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
- Title: [Updated] In 2024, Does YouTube Offer Regular Viewers Money?
- Author: Steven
- Created at : 2024-07-31 01:06:13
- Updated at : 2024-08-01 01:06:13
- Link: https://facebook-record-videos.techidaily.com/updated-in-2024-does-youtube-offer-regular-viewers-money/
- License: This work is licensed under CC BY-NC-SA 4.0.