Exploring YouTube’s Earnings Mechanism Through CPM Analysis

YouTube is a great way to make money online through sponsorship and selling merchandise and sponsorships. However, a big chunk of the creator generates their revenue from Google ads. The YouTube monetization rates defines how much you can make from the ads. In this article, we talk about YouTube monetization rates and what you need to start making money.

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Part 1. How Much Do YouTubers Make Per View?

Are you curious about how much YouTubers make per view? Most people are. The Influencer Marketing Hub estimates that the average YouTuber makes $0.018 per view. These rates vary from $0.10 to $0.30 per ad view depending on the type of video and location.

The YouTube monetization rates vary significantly because of various factors:

• The number of views a video receives
• The number of clicks an ad receives
• Ad blockers
• Ad Quality
• Video length

Part 2. How Much Do YouTubers Make Per 1,000 Views

A YouTube channel is a great way to generate revenye. Quality content attracts a large audience, enabling a way to generate ad revenue. Although it may be difficult to grow a YouTube channel, the revenue generated is worth. The youtube monetization rates determine the amount you can earn for every 1,000 views on your videos.

Allowing advertiser to run their ads on your channel through Google AdSense is an effective way of monetizing YouTube Content. The advertisers pay YouTube to display their products on the platform. YouTube then pays YouTubers for displaying the ads on their videos. Although the YouTube monetization rates may vary, overall revenue generated is usually substantial.

Each view will generate $0.10 to $0.30 or an average of $0.018. The YouTuber will be paid $18 on average for a video with 1,000 ad views. The amount paid depends on the CPM (Cost per Mille), which is the cost of advertising to 1,000 people. Brands will incur between $4 and $24 on YouTube to advertise on YouTube. However, the revenue generated by the Youtuber will be lower because not all the 1,000 views will be ad views.

Most YouTubers report to earn around $5 to $7 from 1,000 views of their videos. Here is a breakdown of the earnings from this:

• Top talent on YouTube will likely earn $5 per 1,000
• Garnering 1 million views will earn the YouTuber $5,000
• Garnering 1 million views with 5 videos will earn the YouTuber $25,000

The figures above are just estimates. YouTubers often make more or less this amount.

Part 3. How Many Views Do YouTubers Need to Get Paid?

To get paid from revenues, you need to be eligible for the YouTube Partner Program (YPP). The following is the eligibility criteria.

The specific eligibility criteria include the following:

• Subscribers - At least 1,000
• YouTube Reach – At least 4,000 valid public watch hours in the past 12 months or at least 10M public Shorts views in the last 90 days
• YouTube Shorts Reach -
• Sign and agree to the terms and conditions
• Have an AdSense account
• Get reviewed and approved

Once approved for the YPP, you have the potential to start earning through ads. The revenue-sharing program allows you to earn income for the ads that show on your channel. Specifically, Google will pay you 68% of the revenue from the ads displayed with AdSense. For instance, a video that generates $1,000 from AdSense revenue will pay the YouTuber $680.

Part 4. The Top 6 Highest Paid YouTubers

YouTube creates a clear path for the birth of a new breed of celebrities. They have a huge following, and grow their wealth by sharing content with them. Let’s have a look at the top 6 paid YouTubers right now:

• Beast (Jimmy Donaldson) - $54 Million
• Jake Paul - $45 million
• Markiplier - $38 Million
• Rhett and Link - $30 million
• Unspeakable - $28.5 million
• Nastya - $28 million

1. Mr. Beast (Jimmy Donaldson) - $54 Million

Ranked first among the highest-paid YouTubers, Jimmy has the most popular channel. With more than 150 million subscribers, he creates videos about challenges, pranks, and giveaways. The videos have accumulated billions of views, contributing to his estimated net worth of over $100 million. Another important source of income is the Mr. Beast Burger app and menu that lets fans order MrBeast-banded meals from over 1,600 restaurants across the country.

2. Jake Paul - $45 million

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Jake Paul is a renowned American professional boxer. Widely famous on social media, his YouTube is also one of the most highly ranked. He shares different kinds of videos from his boxing games. He also does pranks and reviews about different products.

3. Markiplier - $38 Million

Markiplier makes videos about playing games. The YouTube channel, which started in 2021 is renowned for moving merch. In addition to ad revenue, Markiplier records high sales of T-shirts, hoodies, and other items tied to the Unus Annus series.

4. Rhett and Link - $30 million

This YouTube channel started as the duo hosting a nerdy daily talk show called Good Mythical Morning. It quickly grew into an empire with brand extensions and spinoffs that boosted its views and earnings on YouTube.

5. Unspeakable - $28.5 million

Unspeakable talks about Minecraft in the channel. Nathan Graham posts videos of himself playing this and other games. He also posts other kinds of entertaining content such as filling a room with live alligators. His creativity has allowed him to collaborate with brands in making different ads and promotions.

6. Nastya - $28 million

Nastya immigrated from Russia with her parents. With over 88 million subscribers on her channel, she chronicles her life in prosaic installments. In 2021, she did a Spotter deal and added other brand extensions like merchandise and NFT collection that contributed added income.

Part 5. Edit Your Videos for Monetization with Wondershare Filmora

The amount of money a YouTuber earns depends on several factors. However, the amount can be increased by uploading quality videos. YouTube will quality and engaging content attract more audience, increasing the opportunities for revenue generation. Wondershare Filmora is one such software, that allows you to tell your story in a better way.

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With the integration of AI, Filmora now offers a wide range of editing features that you can use to automate editing. Instantly generate images, remove image background, and now. These features help create visually appealing and engaging videos that will increase the chances of monetization on YouTube. One of the AI features that stands out is Instant Mode.

Filmora Instant Mode

The Instant Mode helps beginners design slideshow videos with minimal effort. You probably have no video editing experience or a professional content creator with no time to make more videos. With Instant Mode, you can create a video within minutes. Let’s have a look at the steps involved:

Step 1 – Start Instant Mode on Filmora

After opening Filmora on your device, click on Instant Mode. This feature is on the left side of the screen.

Step 2 – Choose a Template

From the Instant Mode window, choose the video template you want to use. Click on it and play to preview the Video. Once satisfied, click om the Download Slideshow button to start editing your video.

Step 3 – Import Media Items

Click on the Import Your Media icon, and add all the media files you want to use for the video. Make sure to import more media files for better use, and press the Auto Create icon to move to the next step.

Step 4 – Implement Text Titles

From the top-left corner of the screen, click the “Titles” category. Then choose from the options available for the required title template.

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Step 5 – Replace Needed Media Items

Review all the media items in the timeline, and replace any that you want with another option. The Replace icon allows you to seamlessly achieve this. You can also import new files to replace it with.

Step 6: Add Project to Timeline

Once you are satisfied with your slideshow video, click on the Timeline button. This will take you to Filmora’s editing environment where you can add effects and other elements to enhance the video.

Step 7 – Preview and Export Your Video

Click on the Play icon to preview the edited video. Then export it in MP4 format for quick upload to YouTube.

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Other Useful Filmora Video Editing Features

• AI Portrait – Remove the background of your videos with high accuracy and choose over 70 portrait and sticker effects.
• AI Copywriting : Get inspiration for your video through AI-generated scripts, and automatically generate text during video editing.
• AI Image – Generate an image automatically by typing what you want. Choose from 3 resolutions and use the image directly for your video project
• Auto Reframe – Automatically resize your videos within minutes to use on both YouTube and Shorts.
• Auto Beat Sync – Automatically match the footage with music, giving your video a smooth flow with the music you choose.

Conclusion

Running a YouTube Channel is lucrative. Although it may take time to build a following, YouTube is a great platform for generating revenue. Most YouTubers have monetized their channels through the YPP program. The program allows you to earn revenue from the ads that show up in your videos. This means that a successful YouTube needs high-quality videos. We recommend Wondershare Filmora for editing your videos and improving their rate of engagement with the audience. This is a key step in building recurring revenue with YouTube monetization options.

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Perfecting Vlog Shots: How to Use a Tripod Like a Pro

How To Use a Tripod for Vlogging

Richard Bennett

Mar 27, 2024• Proven solutions

As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.

This article will explain how to use a tripod and then introduce you to four different types.

Part 1: How To Set a Tripod for Vlogging

1. Setting Up Your Tripod

Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.

Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.

Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.

Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.

Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.

Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.

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Part 2: Why Do You Need a Tripod: Benefits of Using Tripod

Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.

A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.

On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.

Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod

There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.

However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.

Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.

The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.

The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.

Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.

Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.

Part 4: 4 Types of Tripods

Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.

Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.

Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.

Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.

Part 5: The 5 Best Tripods For YouTube Vlogging

Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.

1. CamRah Smartphone Tripod

Price: $24.99

An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.

It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.

Pros:

• Easily portable
• Affordable
• Jaws technology provides an extra strong grip of the camera

Cons:

• The tripod’s legs can’t be extended
• Can’t be used with professional cameras

2. Manfrotto Mini Travel Tripod

Price: $34.99

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Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.

The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.

Pros:

• Small and durable
• Allows you to mount almost any Smartphone model
• Compatible with compact cameras

Cons:

• Limits your shot selection
• Tripod’s legs can’t be extended

3. Joby Gorilla Pod

Price: $22.50

This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.

Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.

Pros:

• Highly adjustable
• Sturdy and Lightweight
• Made from stainless steel

Cons:

• Can’t be used for panning shots
• Legs can be extended for just one inch

4. Manfrotto Compact Action Tripod

Price: $64.49

If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.

This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.

Pros:

• Suitable for both photography and video
• Great for outdoor use
• Allows you to take a wide variety of shots

Cons:

• Can’t support a lot of weight
• Not perfectly suited for professional-level cameras

5. Magnus VT-4000 Fluid Head Tripod

Price: $159.95

Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.

The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.

Pros:

• Easily adjustable to any surface
• Perfect for high angle shots
• Heavy-duty locks

Cons:

• Weighs 7.9lbs
• Not the best choice for action and adventure vlogs

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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