!["[Updated] 2024 Approved Channeling Success The Personal Brand Strategy for YouTubers"](https://thmb.techidaily.com/aca28fbc907b3b2134a063785955f99d7ee87845f83996484c29a6f763ca253a.jpg)
"[Updated] 2024 Approved Channeling Success The Personal Brand Strategy for YouTubers"
![](/images/site-logo.png)
Channeling Success: The Personal Brand Strategy for YouTubers
How to Build Your Personal Brand on YouTube
Shanoon Cox
Oct 26, 2023• Proven solutions
How can you build a personal brand on YouTube that stands out?
YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.
- Your Brand is Your Unique Message
- The Elevator Pitch
- How to Start Building Your Brand
- Being Consistent
Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora
No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.
Your Brand is Your Unique Message
Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.
The Elevator Pitch
If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?
Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.
You need to be able to do that when you talk about your channel.
What is your style of comedy?
What is your attitude towards fashion?
What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?
Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.
How to Start Building Your Brand
Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.
In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.
You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.
Banners and thumbnails are also a part of your brand. More on that here .
Being Consistent
The key to branding is consistency. People need to be able to set expectations.
For every video you do, ask yourself these questions:
Who are you?
What is your message?
What value are you providing?
Who is it for?
The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.
When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] 2024 Approved Boost Engagement on YouTube by Adding Emojis
- [Updated] 2024 Approved Binge Your Way Into Animated Gifs Turning YouTube Content Without Downloads
- [New] In 2024, A Treasure Trove of Premium YouTube Images From 6 Websites
- [Updated] Make a Difference YouTube's Quick Thumbnail Guide
- [Updated] Elevating Content Strategy Through YouTube Metrics for 2024
- [New] 2024 Approved Efficient Ad Elimination Select 7 Android AdBlockers
- [Updated] 2024 Approved Enhancing YouTube Viewing Experience with Right Video Formats
- [Updated] Crystal Clear Capture Amping Up Your Home Studio Recordings for 2024
- [New] 2024 Approved Enhancing Viewability Creating Custom YouTube Thumbnails
- [New] In 2024, Discover Top ASMR for iOS/Android Devices
- [New] Your Playlist on Demand - Selecting 6 Elite Free Apps for Downloading YouTube Music
- [New] 2024 Approved 10 Comprehensible & Cost-Free Subtitle Downloader Sites
- [New] Designing Custom YouTube Music Sequences for 2024
- [Updated] Streamer's Financial Compliance Check
- Unlock VFX Magic Top 4 YouTube Tutorials for No-Cost Green Screen Techniques for 2024
- [New] The Great Video Platform Debate Vimeo & YouTube
- [Updated] 2024 Approved Exploring the Economic Value of a Million YouTube Followers
- [Updated] Exercise Innovations 6 YouTube Ideas for Movement-Focused Viewers
- [Updated] In 2024, Crucial Info Every ASMR Viewer Should Absorb
- [Updated] 2024 Approved Expert Guide to Loops in iOS Video Playback
- [Updated] The Financial Impact of Viewership on Content Makers
- [New] YouTube Gaming Pros' Choice of 5 Microphones
- The Privacy Filter Concealing Visual Details in Media for 2024
- [Updated] 2024 Approved Capturing Cultures A Step-by-Step Guide for Aspiring Travel Vloggers
- [Updated] In 2024, Elevate Your YouTube Presence with These 8 Free Courses
- [New] 2024 Approved Beginner's Blueprint for Viral Video SEO
- [Updated] Craft Your Narrative Best Free Mobile Editors, Android Focus for 2024
- [New] YouTube Artistry Designing Channels' Visual Assets (Banners/Icons)
- [Updated] Tailored for Tech-Savvy Audiences Unveil the YouTuber Who Resonates with You Through Six Quizzes
- Discovering 8 Honestly-Endorsed Promotional Strategies
- [New] Pivotal Video Moments Secrets to Stellar Text Enhancements
- 2024 Approved Append Music Playback Into iMovie Arrangement
- Updated 2024 Approved No Plugins Required How to Achieve Smooth Skin in FCPX
- In 2024, Unova Stone Pokémon Go Evolution List and How Catch Them For Oppo Reno 11 5G | Dr.fone
- [New] How To Record The Screen With Adobe Captive for 2024
- In 2024, No More Glue Techniques to Free TikTok Video From Stickers
- Why Your Poco M6 Pro 5G Screen Might be Unresponsive and How to Fix It | Dr.fone
- 7 Solutions to Fix Error Code 963 on Google Play Of Samsung Galaxy Z Flip 5 | Dr.fone
- Streamlined Coordination The Best Facebook Timetellers Ranked
- Top 4 SIM Location Trackers To Easily Find Your Lost Realme Note 50 Device
- [New] Premium 5 Dynamic Logo Animation Portfolios for 2024
- In 2024, How to Mirror PC Screen to Itel S23+ Phones? | Dr.fone
- ScreenSnapper Revisited Apowersoft's Latest PC Tool for 2024
- Title: "[Updated] 2024 Approved Channeling Success The Personal Brand Strategy for YouTubers"
- Author: Steven
- Created at : 2024-06-05 05:17:21
- Updated at : 2024-06-06 05:17:21
- Link: https://facebook-record-videos.techidaily.com/updated-2024-approved-channeling-success-the-personal-brand-strategy-for-youtubers/
- License: This work is licensed under CC BY-NC-SA 4.0.