Revolutionize Your Video Presence with Personalized Shorts Thumbnails

YouTube is one of the most popular social media platforms getting popular with new features day by day. We all are aware that recently YouTube has come up with a concept of YouTube shorts which is a short form of a video to create short, catchy content to deliver an amazing experience. One of the factors to increase your views is to improve your video thumbnails. YouTube shorts thumbnail plays a huge role in creating an appeal to the audience.

Thumbnails for YouTube shorts catch the attention of potential viewers and make them click on the play button and watch your video content.

Let’s find how to create YouTube short thumbnails in an easy manner:

In this article

01 Are Thumbnails Necessary for YouTube Shorts?

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

Zeroing In on Your Ideal YouTube Subset

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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