Evaluating Earnings: The Effective 3-Step Process for YouTube Financial Analysis

There have been lots of user queries similar to the one above about how to check YouTube income lately. Honestly, YouTube has made it easy for users to track their revenue analytics on the platform, thus making it easy for creators to track how much they make and other revenue data.

So, if you don’t know how to check YouTube income, don’t worry, this article will teach you the simple steps to check your YouTube. Plus, you’ll find out how your YouTube earnings are calculated. Just stick with us.

1. Post quality videos
2. Upload videos regularly
3. Promote your Videos

• Hot FAQs on YouTube channel earnings check

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Block Spontaneous YouTube Video Triggers

YouTube Recommended Videos - Block the Videos I Don’t Like

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.

Except we all know that’s not always what happens.

YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.

Here’s what you can do about it:

1. Manage Your Watch History
2. Tell YouTube You Aren’t Interested
3. But Why Does It Recommend Stuff I Don’t Like?

Manage Your Watch History

Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.

You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.

If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.

Tell YouTube You Aren’t Interested

Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.

What they do have is a system for you to flag recommendations you don’t like.

Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.

When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.

But Why Does It Recommend Stuff I Don’t Like?

Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.

Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.

A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.

The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.

Are you usually happy with YouTube’s recommended videos?

What video editing software did YouTube suggested videos are used?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.

Except we all know that’s not always what happens.

YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.

Here’s what you can do about it:

1. Manage Your Watch History
2. Tell YouTube You Aren’t Interested
3. But Why Does It Recommend Stuff I Don’t Like?

Manage Your Watch History

Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.

You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.

If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.

Tell YouTube You Aren’t Interested

Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.

What they do have is a system for you to flag recommendations you don’t like.

Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.

When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.

But Why Does It Recommend Stuff I Don’t Like?

Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.

Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.

A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.

The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.

Are you usually happy with YouTube’s recommended videos?

What video editing software did YouTube suggested videos are used?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.

Except we all know that’s not always what happens.

YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.

Here’s what you can do about it:

1. Manage Your Watch History
2. Tell YouTube You Aren’t Interested
3. But Why Does It Recommend Stuff I Don’t Like?

Manage Your Watch History

Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.

You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.

If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.

Tell YouTube You Aren’t Interested

Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.

What they do have is a system for you to flag recommendations you don’t like.

Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.

When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.

But Why Does It Recommend Stuff I Don’t Like?

Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.

Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.

A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.

The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.

Are you usually happy with YouTube’s recommended videos?

What video editing software did YouTube suggested videos are used?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is forever recommending videos for you whether it’s in your dashboard or next to the video you’re already watching. In theory, these recommendations are based on your viewing habits and you’re only directed to videos you’re interested in.

Except we all know that’s not always what happens.

YouTube’s recommendations are based on more than just what you’ve watched and searched for, and sometimes even the data on that can get skewed over time. Not all your searches reflect your real tastes, and as your search history builds up the algorithm can start having trouble with all that data.

Here’s what you can do about it:

1. Manage Your Watch History
2. Tell YouTube You Aren’t Interested
3. But Why Does It Recommend Stuff I Don’t Like?

Manage Your Watch History

Scroll to the bottom of any page on YouTube and you will see a button marked History with an hourglass icon. To access this feature using a mobile device, go to the Account tab and tap History.

You will be able to completely clear your watch history, remove specific videos from it, or pause your history while you look at videos you don’t want a record of you visiting. By taking control of your history, you can make sure nothing you looked up on a random whim is reflected in your recommendations.

If you are being recommended more things you aren’t interested in than things you are, you might want to clear your history completely and start fresh. Maybe your tastes have changed since YouTube started keeping track of them.

Tell YouTube You Aren’t Interested

Based on your watch history, YouTube knows what you like. However, they have no way of automatically collecting data on what kinds of videos you’d rather not see.

What they do have is a system for you to flag recommendations you don’t like.

Hover over the thumbnail of a video you don’t want to be recommended to you and a small icon that looks like three stacked dots will appear next to the title. Click on that, and then click Not Interested.

When you tell YouTube you aren’t interested in certain videos they use that data to adjust what they recommend for you.

But Why Does It Recommend Stuff I Don’t Like?

Your search/watch history is not the only thing that determines what YouTube recommends for you. Nobody outside of Google knows exactly how the algorithm works, but we do know one of the major factors influencing it is to watch time.

Watch time refers to how a video effects the session time of a viewer. If a video has proven it can keep viewers on YouTube for longer it is more likely to get recommended, even if it isn’t closely related to the interests of individual viewers. The ultimate goal of the algorithm is to keep you on the site longer. Part of that is recommending things, surely, you’ll be interested in, and part of that is trying to get you interested in things that’ll keep you around.

A video that is simply watched for longer, because it is engaging and can hold viewers’ attention for a long time, will have a high watch time. So will a video that is short, but which leads into a playlist which holds peoples’ attention. If a video is a frequent session starter – people see it outside of YouTube (i.e. in a Google search) and get to the site through it – then its watch time will be high because it is given credit for all of the time viewers are spending on YouTube watching other videos after they get there.

The only way to stop certain types of videos from being recommended for you is to take advantage of the ‘not interested’ feature.

Are you usually happy with YouTube’s recommended videos?

What video editing software did YouTube suggested videos are used?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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