![[New] In 2024, A Comprehensible Approach to Personal Branding in the YouTube Sphere](https://thmb.techidaily.com/700877a9102ebfac6b027a9da8135a8597355f7b411786ceebe675ffa9f20381.jpg)
[New] In 2024, A Comprehensible Approach to Personal Branding in the YouTube Sphere
![](/images/site-logo.png)
A Comprehensible Approach to Personal Branding in the YouTube Sphere
How to Build Your Personal Brand on YouTube
Shanoon Cox
Oct 26, 2023• Proven solutions
How can you build a personal brand on YouTube that stands out?
YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.
- Your Brand is Your Unique Message
- The Elevator Pitch
- How to Start Building Your Brand
- Being Consistent
Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora
No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.
Your Brand is Your Unique Message
Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.
The Elevator Pitch
If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?
Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.
You need to be able to do that when you talk about your channel.
What is your style of comedy?
What is your attitude towards fashion?
What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?
Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.
How to Start Building Your Brand
Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.
In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.
You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.
Banners and thumbnails are also a part of your brand. More on that here .
Being Consistent
The key to branding is consistency. People need to be able to set expectations.
For every video you do, ask yourself these questions:
Who are you?
What is your message?
What value are you providing?
Who is it for?
The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.
When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [Updated] The Art of Making YouTube Thumbnails on the Go (Mobile)
- Pantheon of YouTube's All-Time Highest Views for 2024
- [New] 2024 Approved Content Creation Evolution Studio Vs. Innovative Beta
- [Updated] Ideal Screen Reporter Tech Boosting YouTubing Experience
- [New] In 2024, Amass Higher Views with #Powerful YouTube Tags
- [Updated] In 2024, Confirmation Procedures for YouTube Users
- [Updated] Mastering Engagement Your Essential List of 15 Opener Templates
- [Updated] Accelerate Your Channel Growth - Affordable Subscribers Available for 2024
- [New] Earning Through YouTube Partnerships for 2024
- [New] Massive Subscriber Jump for a Sensible $5 Investment
- [New] In 2024, Echoes of Exploration Your Step-by-Step Blueprint to Becoming a Travel Vlogger
- [Updated] Hidden Treasures Non-Top Films That Shine
- [Updated] Optimal Film & Camera Choices for YouTube Vloggers
- [New] Perfecting Your Video's Narrative Integrating Timestamps Smartly
- [Updated] Maximizing Your YouTube Potential with Content Partnerships
- [New] Mastering YouTube Streaming A Guide for Gamers
- [Updated] Perfect Thumbnail Size for Click-Through Rates
- [New] In 2024, Boost Views and Engagement Top-Rated Online Keyword Generators
- Unlock the Secret to Massive Engagement 3 Top Tips for Making Powerful Two-POV Reaction Videos on YouTube for 2024
- [New] 2024 Approved 5 Steps to Crafting Engaging, Cost-Effective YouTube Ads
- [Updated] Brief but Impactful Which Social Platform Leads for Short Video Content, In 2024
- [Updated] 2024 Approved Best YouTube Video to Text Converters On-Line
- [New] The Ultimate Hitchhiker's Guide to YouTube Playlists
- [New] In 2024, Enlightenment Echoes Best Ed Tutorials YT
- The Ultimate Guide to Saving YouTube Tracks & Dialogues for 2024
- Permanent Ousting Technique for the Quick Video Feature for 2024
- [New] In 2024, Calculating YouTube's Income Potential with CPM Rates
- [New] Top 10 YouTube Makeup Gurus for Stunning Looks
- [New] The Art of Selecting Effective YouTube Tags
- Apply These Techniques to Improve How to Detect Fake GPS Location On Samsung Galaxy M54 5G | Dr.fone
- Updated 2024 Approved Free Video Enhancement Software Top 9 Picks
- How to use Pokemon Go Joystick on Vivo G2? | Dr.fone
- [Updated] 2024 Approved Effortless Snapchat Connectivity Step-by-Step Guide
- In 2024, Delete Gmail Account With/Without Password On Samsung Galaxy A14 5G
- My Videos Arent Playing on Realme GT 5 Pro – What Can I Do? | Dr.fone
- [New] Seize Your Online Sessions The Ultimate Browser Recording Tools List
- New Expert Guide to Displaying Audio Waves and Adding Motion Graphics in Premiere Pro for 2024
- Vivo Y27 5G Not Connecting to Wi-Fi? 12 Quick Ways to Fix | Dr.fone
- In 2024, Transform YT Video Quality Utilizing the Power of WM Maker
- From Novice to Connoisseur Transform Your Sub4sub Experience Now
- Title: [New] In 2024, A Comprehensible Approach to Personal Branding in the YouTube Sphere
- Author: Steven
- Created at : 2024-06-05 06:22:21
- Updated at : 2024-06-06 06:22:21
- Link: https://facebook-record-videos.techidaily.com/new-in-2024-a-comprehensible-approach-to-personal-branding-in-the-youtube-sphere/
- License: This work is licensed under CC BY-NC-SA 4.0.