![[New] In 2024, 6 Proven Techniques to Elevate Your YouTube Engagement and Reduce Churn](https://thmb.techidaily.com/4740430244a268b3ae9a4b1e15c683b234a7cf8bdf323c545591ca9aaa0e0818.jpg)
[New] In 2024, 6 Proven Techniques to Elevate Your YouTube Engagement and Reduce Churn
![](/images/site-logo.png)
6 Proven Techniques to Elevate Your YouTube Engagement and Reduce Churn
6 Ways To Increase Audience Retention on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Also read:
- [Updated] Elevate Your Shots Vlogger's Guide to the 9 Finest Camera Gadgets for 2024
- [New] Unveiling Mr. Beast's Economic Status
- [New] Eliminating Odd Shades A Step-by-Step Guide to Flawless Greenscreens for 2024
- [New] Top 10 Female YouTubers
- [Updated] In 2024, Delving Into Trending Video Exchange
- [Updated] 2024 Approved Brand Consistency in Action Inserting Logos/Watermarks Into Videos
- [Updated] Channel Success Strategy - Joining YTP2024 Now!
- [Updated] Concise Content The Best URL Cutter Tools for Youtubers for 2024
- [New] Perfect Your Video Edits Step-by-Step on YouTube Cutting
- [New] Expert Recorder Choice for High-Quality YouTube Content for 2024
- In 2024, YT Bidirectional Navigating the Queue From the Conclusion Backwards
- [New] Enhancing Your YouTube Profiles A Guide to Crafting Descriptions for 2024
- [Updated] 2024 Approved Exploring YouTube’s Functionality Following Uploaded Videos
- [New] 10+ Top Videos & Tutorials on Best iPhone/iPad Editing Tools for 2024
- [New] YouTube Videography 101 Editing Essentials Taught
- [Updated] 2024 Approved Cultivate Creativity Inspiration-Driven Video Titles
- Prolific Photography & Video App Selection IPhone vs Android for 2024
- [Updated] The Ultimate YouTube Camera Buying Guide
- [New] Engage Viewers with Powerful Channel-Building Stories for 2024
- [Updated] Step-by-Step Guide to Essential YouTube Equipment
- [New] Exclusive Guide to Top YouTube-to-WebM Conversion Software for 2024
- Starting Offright How to Register With YouTube for 2024
- [New] Key Elements in ASMR Video Content
- [New] Audience Alchemy Converting Shorts to Sensations for 2024
- [Updated] Best Free YouTube Video Editing Apps for iPhone & iPad & How-Tos for 2024
- [New] Express Individuality with YouTube Backgrounds for 2024
- [Updated] Boosting YouTube Descriptions with Expert Templates for 2024
- [Updated] The Faces to Watch Top Cosmetic Creatives
- [Updated] Audiovisual Power Evaluating Mirrorless vs DSLR Cameras for 2024
- [New] Boosting Your Channel's Viewer Count - 12 Must-Try Approaches for 2024
- Updated 2024 Approved Discovering Varied Scream and Howl Synthetics
- In 2024, SRT Transition The Ultimate SUBCAP Guide
- [New] 2024 Approved Brief Stardom Flash Review
- 2024 Approved MMO Universe Guidebook Best 10 Free Roleplaying Games
- [New] Fixing Inability of Messenger Apps to Dispatch Videos Correctly
- New Free Video Hosting 10 Top Options for Personal and Professional Use for 2024
- 2024 Approved Achieving Success in Your YouTube Endeavours A Step-by-Step Blueprint
- In 2024, The Updated Method to Bypass Tecno Camon 20 Pro 5G FRP
- How to Fix Error 495 While Download/Updating Android Apps On Honor X50 GT | Dr.fone
- [Updated] 2024 Approved Mastering the Art of Instagram's Musical Emoji Use
- In 2024, The Ultimate Guide for Converting TikTok Sounds Into Practical Phone Alarms
- In 2024, How To Do Motorola Defy 2 Screen Sharing | Dr.fone
- Chronology Conundrum Best Podcast Times for 2024
- Sizing Up Best Practices for Instagram Videos in 2Eary 2023
- In 2024, The Easy Way to Remove an Apple ID from Your MacBook For your Apple iPhone XS Max
- How To Exit DFU Mode on iPhone 7? | Dr.fone
- In 2024, Foundational Steps for YouTube Enthusiasts
- 2024 Approved Rated Recs Top Pages for Obtaining SnapAlert Tunes
- [New] In 2024, The Invisible Hand Decoding Instagram’s Update Effects
- Bebop 2'S Avian Spectacle – A Compreran Analysis
- 3uTools Virtual Location Not Working On Samsung Galaxy S21 FE 5G (2023)? Fix Now | Dr.fone
- Ultimate Guide to Smartphones That Bring Your Gear VR World to Life
- How To Change Poco X6 Lock Screen Password?
- How to Turn Off Google Location to Stop Tracking You on Realme Note 50 | Dr.fone
- Title: [New] In 2024, 6 Proven Techniques to Elevate Your YouTube Engagement and Reduce Churn
- Author: Steven
- Created at : 2024-06-05 04:57:03
- Updated at : 2024-06-06 04:57:03
- Link: https://facebook-record-videos.techidaily.com/new-in-2024-6-proven-techniques-to-elevate-your-youtube-engagement-and-reduce-churn/
- License: This work is licensed under CC BY-NC-SA 4.0.