Analyzing T-Series Youtube Financial Gains

Founded by Gulshan Kumar on 11 July 1983, T-Series is an Indian Music record label with over 220 million subscribers on YouTube. Lately, there have been lots of controversies about the T-Series YouTube income, and one common question that we see is “What is T-Series income on YouTube?”

So, if you have the same question, then, you’ve come to the right page to find an answer. In this post, we’ve covered everything you need to know about the T-Series YouTube income. So, without wasting much time, let’s dive in to find out more.

1. Huge YouTube Channel Monthly Visits
2. Large Subscriber Base
3. Regular Posting of Quality Videos

• Bonus Tip: How to be a YouTuber and Make Videos like t series

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Understanding IGTV Vs. YouTube: A Comprehensive Feature Breakdown

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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